The business had been through a painful change of ownership resulting in senior management leaving. It was suffering from a loss of direction and control as the new Fortune 500 owners professionalised the business.
Actions and results
- Drove sales growth, following a legacy of problematic product launches and de-motivated distributors
- Defined a sales strategy for restructure of the sales organisation, saving $1m costs and boosting sales
- Restructured the UK service centre operation, delivering an improved turnaround time of over 50%
- Resolved a backlog of outstanding technical issues with major telecoms client, winning $1.3m new orders
- Delivered a dramatic turnaround in sales (+17%) and company fortunes, restoring the business to profitability