Looking to the future and identifying business goals and objectives. To ensure a strong growth trajectory, I will develop a robust business plan that shows the timing of key events and the scale of any funding needed.

Once the business is stabilised, it’s time to look to the future. By now, we’ll understand why the business has suffered in the past. In this step we’ll look at the wider and long term changes the business needs to ensure a healthy future.

To do this, three things have to happen:

  • opportunities need to be researched, quantified and evaluated
  • business goals and objectives need to be established
  • a robust business plan that management can buy into needs to be developed.

These are my focus for this step. The resulting business plan sets out realistic, longer term business goals and covers:

  • three to five year strategic growth objectives
  • one to two year functional team SMART objectives
  • product and technology offerings
  • on the ground sales and marketing tactics
  • resource needs: people, capex, working capital
  • funding requirements
  • partnership objectives.

The plan will be a blueprint for sustainable growth in sales, profit and cash in the coming years. It also means we’re equipped for Step 4.

Start the process

Get in touch +44 (0) 121 663 0984 / ian.parker@verve4growth.co.uk